Definition of Advertising

Advertising

of Advertise

Related Definitions:

Many a small thing has been made large by the right kind of advertising.
Mark Twain

I saw a subliminal advertising executive, but only for a second.
Steven Wright

Advertising is the art of convincing people to spend money they don't have for something they don't need.
Will Rogers

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Will Rogers

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Will Rogers

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott Fitzgerald

Advertising treats all products with the reverence and the seriousness due to sacraments.
Thomas Merton

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul II

Advertising is the rattling of a stick inside a swill bucket.
George Orwell

Advertising is the life of trade.
Calvin Coolidge

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.
Isaac Asimov

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
Calvin Coolidge

Mass demand has been created almost entirely through the development of advertising.
Calvin Coolidge

It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic.
Alexander Hamilton

What you say in advertising is more important than how you say it.
David Ogilvy

Advertising is only evil when it advertises evil things.
David Ogilvy

Never stop testing, and your advertising will never stop improving.
David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy

More Advertising Quotations

Advertising Translations

advertising in French is pub
advertising in Spanish is publicidad, reclamo
advertising in Swedish is annonserande

Share with your Friends

Everyone likes a good quote - don't forget to share.