It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.David Ogilvy
Select David Ogilvy Quotations
What you say in advertising is more important than how you say it.
David Ogilvy
If it doesn't sell, it isn't creative.
David Ogilvy
Advertising is only evil when it advertises evil things.
David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
Never stop testing, and your advertising will never stop improving.
David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
All David Ogilvy Quotations
Words
Advertising,
Attention,
Attract,
Big,
Buy,
Campaign,
Consumers,
Contains,
Doubt,
Get,
Hundred,
Idea,
More,
Night,
Pass,
Product,
Ship,
Takes,
Than,
Them,
Unless,
Will,
Your
Definitions
Advertising,
Attention,
Attract,
Big,
Buy,
Campaign,
Doubt,
Get,
Hundred,
Idea,
More,
Night,
Pass,
Product,
Ship,
Than,
Them,
Unless,
Will,
Your
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