Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
Salesmanship is limitless. Our very living is selling. We are all salespeople.
James Cash Penney
Salesmanship, too, is an art; the perfection of its technique requires study and practice.
James Cash Penney
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