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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.
Thomas Dooley
A magazine is simply a device to induce people to read advertising.
James Collins
A viewer who skips the advertising is the moral equivalent of a shoplifter.
Nicholas Johnson
Advertising - a judicious mixture of flattery and threats.
Northrop Frye
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Daniel Starch
Advertising degrades the people it appeals to; it deprives them of their will to choose.
Carrie P. Snow
Advertising doesn't create a product advantage. It can only convey it.
William Bernbach
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
Advertising has done more to cause the social unrest of the 20th century than any other single factor.
Clare Boothe Luce
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. Scott Fitzgerald
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis
Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Advertising is legalized lying.
H. G. Wells
Advertising is only evil when it advertises evil things.
David Ogilvy
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
Morris Hite
Advertising is speech. It's regulated because it's often effective speech.
Jef I. Richards
Advertising is the 'wonder' in Wonder Bread.
Jef I. Richards
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