The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Marshall McLuhan
There are no passengers on spaceship earth. We are all crew.
Marshall McLuhan
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
We drive into the future using only our rearview mirror.
Marshall McLuhan
We shape our tools and afterwards our tools shape us.
Marshall McLuhan
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
Marshall McLuhan
Where the whole man is involved there is no work. Work begins with the division of labor.
Marshall McLuhan
Related Authors
Ivan Illich, Lewis Mumford, Jean Baudrillard, Thomas E. Mann, Talcott Parsons, James S. Coleman, Peter L. Berger, Ulrich Beck
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