Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker
Courtesies cannot be borrowed like snow shovels; you must have some of your own.
John Wanamaker
Courtesy is the one coin you can never have too much of or be stingy with.
John Wanamaker
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
John Wanamaker
I know half the money I spend on advertising is wasted, but I can never find out which half.
John Wanamaker
It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.
John Wanamaker
It's easy to work for somebody else; all you have to do is show up.
John Wanamaker
Keep up the old standards, and day by day raise them higher.
John Wanamaker
Nothing comes merely by thinking about it.
John Wanamaker
People who cannot find time for recreation are obliged sooner or later to find time for illness.
John Wanamaker
When a customer enters my store, forget me. He is king.
John Wanamaker
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