Advertising is the life of trade.
Calvin Coolidge

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
Calvin Coolidge

After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world.
Calvin Coolidge

All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.
Calvin Coolidge

Any man who does not like dogs and want them about does not deserve to be in the White House.
Calvin Coolidge

Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas.
Calvin Coolidge

Civilization and profit go hand in hand.
Calvin Coolidge

Collecting more taxes than is absolutely necessary is legalized robbery.
Calvin Coolidge

Don't expect to build up the weak by pulling down the strong.
Calvin Coolidge

Duty is not collective; it is personal.
Calvin Coolidge


Economy is the method by which we prepare today to afford the improvements of tomorrow.
Calvin Coolidge

Four-fifths of all our troubles would disappear, if we would only sit down and keep still.
Calvin Coolidge

Heroism is not only in the man, but in the occasion.
Calvin Coolidge

I have found it advisable not to give too much heed to what people say when I am trying to accomplish something of consequence. Invariably they proclaim it can't be done. I deem that the very best time to make the effort.
Calvin Coolidge

I have never been hurt by what I have not said.
Calvin Coolidge

I have noticed that nothing I never said ever did me any harm.
Calvin Coolidge

I sometimes wish that people would put a little more emphasis upon the observance of the law than they do upon its enforcement.
Calvin Coolidge

If I had permitted my failures, or what seemed to me at the time a lack of success, to discourage me I cannot see any way in which I would ever have made progress.
Calvin Coolidge

If you don't say anything, you won't be called on to repeat it.
Calvin Coolidge

If you see ten troubles coming down the road, you can be sure that nine will run into the ditch before they reach you.
Calvin Coolidge