A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.
Andy Hertzfeld
Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.
Andy Hertzfeld
As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess.
Andy Hertzfeld
Being idealistic really helps you overcome some of the many obstacles put in your path.
Andy Hertzfeld
But I think Steve's main contribution besides just the pure leadership is his passion for excellence. He's a perfectionist. Good enough isn't good enough. And also his creative spirit. You know he really, really wants to do something great.
Andy Hertzfeld
But typically for a project like the Mac, the size we had was pretty good. And it has different stages. The team grows as you have to write manuals and do testing... though the Mac had no formal testing.
Andy Hertzfeld
I developed some unique software to public it on the web that I call the Folklore Project.
Andy Hertzfeld
I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type.
Andy Hertzfeld
I got bitten by the free software bug in February of 1998 around the time of the Mozilla announcement.
Andy Hertzfeld
I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.
Andy Hertzfeld
I left Apple in April of 1984, pretty soon after the introduction of the Mac.
Andy Hertzfeld
I left General Magic in 1996 to become an Internet hobbyist - got a T-1 line to my house. At one point I had all four food banks of the Bay Area hosted from this house here.
Andy Hertzfeld
I started working at Apple about 18 months after I bought my Apple II.
Andy Hertzfeld
I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school.
Andy Hertzfeld
In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before.
Andy Hertzfeld
Part of Steve's job was to drum into us how important what we were doing actually would be to the world.
Andy Hertzfeld
People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well.
Andy Hertzfeld
Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.
Andy Hertzfeld
The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.
Andy Hertzfeld
The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people.
Andy Hertzfeld
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